Abhijit Bhaduri's Official Website |
| Posted: Groundswell means a broad deep undulation of the ocean, often caused by a distant storm or an earthquake. It could also mean a sudden gathering of force, as of public opinion. In this book, the emergence of social media is probably the equivalent of an earthquake that is shaking up organizations and individuals. The authors defined this as a spontaneous movement of people using online tools to connect, take charge of their experience and get what they need from each [...] |
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